Digital marketing is the use of online platforms and strategies to promote products or services and connect with target audiences. It includes techniques like search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, content marketing, and email marketing. Businesses use digital marketing to increase brand awareness, drive website traffic, generate leads, and boost sales. With the growing use of the internet and mobile devices, digital marketing has become essential for business growth. It allows companies to reach the right audience at the right time, measure performance in real-time, and create personalized experiences that improve customer engagement and overall return on investment.